Increase the Effectiveness of Your Marketing Materials 1000% or More with Variable Printing

People want to feel important. To feel spoken to, not talked at.

That's why we open mail that's addressed directly to us – we like to see our name in print. Why we are drawn to marketing materials that speak directly to our interests – we like when a company understands us.

It's why custom booklets, custom catalogs, custom newsletters– all types of personalized marketing materials – can increase the response you get 10 to 15 times (that's 1000-1500% -- pretty dazzling)!

Customized printing can involve personalization as simple as adding in the recipient's name instead of "Dear Customer" on a letter. Or as complex as tailoring a coupon offer to a particular customer based on products he's purchased in the past.

And it's all made possible by variable printing.

What is variable printing?

Variable printing is a form of customized printing that allows you to change different elements in your marketing piece – from the addressee's name to large blocks of text and graphics – for each individual recipient. Instead of printing 150 of the same piece, for example, variable printing allows you to print custom booklets, custom catalogs, custom newsletters, or any other unique marketing piece for each individual recipient.

Here are some examples:

• A bakery designs custom catalogs to showcase its special-occasion cakes. The cake on the front of the custom catalogs has the individual recipient's name wrapping around the top of the cake. On the reverse side, the recipient's name and address is printed along with a coupon that incorporates her name.
   
• A restaurant designs a custom flyer that lists the restaurant closest to the recipient with a small map and directions from the recipient's house.
• A hair salon sends a custom postcard with a picture of a man or woman, depending on the recipient's gender. The reverse side lists the date of the recipient's last appointment with a coupon for the same service the recipient last received.
   
• A college designs custom newsletters to mail to prospective students. They need a newsletter printer who can handle multiple personalization options. The cover includes a personalized letter from the student's counselor, inviting the student to call the counselor on his direct line. Photos in the custom newsletters vary depending on the student's interests -- a student who likes basketball would see a photo of the school's basketball team, while one who likes football would see a photo of the football team.
   
• A software firm creates custom booklets to highlight a line of new products. The custom booklets include the recipient's name, firm, and past product purchases. The text reads something like "Dear Mr. Jones: We're excited to announce the launch of a new product – Great Software 2.0. Because you've bought Other Great Software 2.0 from us in the past, we think this new product will be right up your alley. . ."

What are the benefits of variable printing?

In marketing, what matters is not how pretty your custom booklets, custom catalogs, custom newsletters, or other materials are. It's not how clever your slogans or funny your graphics. What matters is how effective they are. Do they move your prospects to action?

Personalization – through customized printing – goes a long, long way to improving the chances that your materials will move your prospects to action. By speaking directly to your audience, you're connecting with them right from the start, which improves the chances that they'll do what you're asking them to.

What are the benefits of variable printing? A 1000% higher response rate. ‘Nuff said.

How does Dazzle Printing do it?

Newsletter printers and other printers that require you to order large quantities of each piece simply aren't set up to do customized printing in a cost-effective way. But at Dazzle Printing, we're already set up to print a few pieces at a time, in high quality for a low price.

At Dazzle Printing, our state-of-the-art digital printing presses rival traditional offset printers – so you don't miss a thing in quality. But because we can print directly to our equipment, without using an expensive and time-consuming plate preparation process (like traditional offset printers do), we can offer the same high quality with unique low prices, minimal order quantities, and speedy turnaround.

Our prices for variable printing are so low, in fact, that even with this dazzling premium service, which could increase your marketing response by 1000% or more, you'll still probably pay less for your custom booklets, custom catalogs, and custom newsletters than what other printers will charge without any personalization!

- For simple customized printing jobs (including minor text changes and printing the individual recipient's name and address on each piece), we charge a low $25 set-up fee and 5¢ extra per piece.

- For complex variable printing jobs (including graphics changes and adding graphic name elements to each piece) we charge a low $75 set-up fee and 10¢ extra per piece.

Ready to improve your response? You'll be dazzled – we guarantee it.

Call us at 1-800-338-4329 or e-mail us at help@dazzleprinting.com and we'll help you design a dazzling customized printing campaign.

 

 

We are so confident that our prices are among the lowest in the business that we offer a price guarantee for quantities of 1000 or less. If you find a lower price for your printing project, just let us know (with proof of that price) and we'll match that price — PLUS take an additional 5% off.

 

Please note that this offer does not extend to prices found on wholesale or overseas printing websites.

Click here for more information

 

 

How would you like a 10% DISCOUNT on your first order and a FREE copy of The Insider's Guide to Increasing the Effectiveness of your Marketing Materials by 1500%? They're our gifts to you ­ just for signing up. Now that's dazzling!

 

Even if you're not ready to order from us today, join our e-mail list. We'll send you our FREE Insider's Guide and 10% OFF COUPON right away. And we'll periodically e-mail you information about other specials, tips to grow your business, and lots of other helpful, money-saving, business-growing information.

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