Regardless of whether you are looking to promote a music concert, store opening, or any other event, the end goal is always to ensure that as many people are aware of it as possible and to entice them to participate in the event. The most popular ways people advertise their events are through event campaigns, which include making use of physical advertising tools like newspapers, billboards, radio, TV stations, as well as using flyers. In recent years, companies have taken advantage of social media to advertise their events, mainly because the most interesting campaigns spread quickly through social media, and people can even use the platform to share the event with their friends. Despite the range of benefits that digital advertisements bring, most event organizers only use that as a supplementary means of advertisement instead of relying on it solely. Even though digital media can reach a wide audience, the effect of the advertisement might not entirely be the same as compared to tangible formats like flyers. Read on to find out more about the benefits of promotional flyers for your event.
Compared to all other forms of advertisement, what makes flyers stand out as is that it is something physical and tangible, something your potential customers will be able to physically connect with. By handing the flyer over to them, you are already halfway getting your message across. Once it’s in their hands, other factors such as the design of your flyer will determine if they decide to find out more information.
One mistake that many promoters make is cutting costs on the quality of the flyers they distribute, partly due to the fact that flyer promotion involves labor costs as well. However, flyers with a high-quality print and smooth texture can make all the difference when it comes to attracting the attention of your audience.
Measuring the Effects of Promotional Flyers
As part of your event’s promotional campaign, it is essential that you keep track of your metrics, allowing you to assess the effectiveness of the campaign. Through flyer advertisement, you may input flyer numbers as coupon codes for your campaign. This way, you can obtain information on the effectiveness of the campaign, break down the data and strategically analyze the results, providing you with useful insights for future marketing campaigns.
When it comes to flyer distribution, multiple means can be adopted to reach your audience, including:
- Distributing flyers at popular areas
- Newspaper inserts
- Door to door mail drop
- In-store distribution
This means that you have more control over the amount of advertising. Potential customers, who usually avoid advertisements, are also more likely to express curiosity about the headlines of the flyer, since they physically possess them.