If you are a frequent self-publisher in the area of brochure publication, then you are probably well aware of the fact that design is one of the most vital aspects of any brochure. No matter how engaging or informative the text and information within your brochure may be, very few people will stop and look at a brochure with poor design.
Since not all of us were gifted with a knack for creating dynamic design and manipulating typography with grace and ease, finding graphic designers is an imperative part of the brochure publication process. If you have been looking for a quality graphic designer but are not sure what to look for, then you have come to the right place. Here at Dazzle Printing, we care about providing you with the information and resources you need to make your self-publication a success. Take a look at the information below to learn what constitutes professional design and help finding graphic designers.
Ask for Portfolios When Finding Graphic Designers
A quality, professional graphic designer should have what is called a portfolio to showcase to people just like you — people interested in utilizing his or her graphic design services. A portfolio is simply a collection of the graphic designer’s previous work. Graphic designers usually compile “the best of the best” of their works within these portfolios, so they are usually accurate representations of talent and know-how. A graphic designer with a large and varied portfolio is a great choice because this points to their extensive experience and flexibility.
Look for Cohesiveness When Finding Graphic Designers
Professional graphic designers should balance flexibility with cohesiveness. To put it in non-artsy language, a good graphic designer knows how to create a large variety of work without deviating from his or her signature style. When you look through your potential graphic designer’s portfolio, you should be struck by his or her overall style. Something about the artwork should strike a chord with you, and a high degree of cohesiveness ensures that he or she will continue producing similar and yet unique artwork that pleases you in the future. Cohesive graphic design allows you to remain confident that the artist is capable of producing similar work so that you do not have to worry about seeking a new artist later.
Don’t Break Your Budget When Finding Graphic Designers
While many famous graphic designers charge an arm and a leg for their services, there are plenty of perfectly acceptable graphic designers who offer their services at a far more affordable rate. You should never break the bank trying to get a quality graphic designer. Chances are, you can find a designer who would be more than happy to work with you for a reasonable price. Don’t be afraid to invest in graphic designers who are “fresh out of college” or relatively young. These designers often have a host of fresh, trendy ideas that can quickly improve your marketing strategy.
Keep this information in mind the next time you are finding graphic designers. The tips above should enable you to find the graphic designer that is right for you and your brochure.
For information on how Dazzle Printing can help with your brochure printing, check out our brochure printing page.