Are you wondering what kind of marketing would be best for your business? New trends in digital marketing may not be worth your time and money. Sometimes, it’s better to simply stick to the tried and true traditional advertising methods. Booklets are one of the best traditional marketing methods. If you’re looking for online booklet printing projects solutions, you’ve come to the right place.
What are booklet printing projects?
Modern marketing provides many new advertising channels and tools. However, tangible promotional materials remain the most recognizable hallmark of a serious company. Booklets have been used as a standard advertising tool for many years.
A booklet is a printed publication, usually containing no more than 20 to 80 pages. Booklets can be used by businesses in virtually any field. They can be considered a part of a marketing strategy, but can also tell a story on their own. Either way, booklets have proven to be very effective in sending the message you want others to “get.”
Are you wondering what is the best thing about booklets that sets them apart from other types of printed material or digital advertising tools? The format provides you with just enough space to communicate exactly what you intend to without overwhelming the reader.
Booklets can contain all kinds of information. Businesses can include information about the company and the products or services they provide using as much detail as necessary. Booklets also include images and photos to help better illustrate the goals of the company and its products or services.
Creating a booklet for effective advertising
When done correctly, booklet printing projects are the perfect advertising solution for your business or organization. In fact, your target audience and potential clients are more likely to respond to booklet advertising than many other marketing methods. Broadcast advertising like TV or radio is just too intrusive. Internet ads typically annoy users and end up getting blocked.
Of course, it’s not that digital forms of advertising are futile. However, in some cases, it really does pay off to stick to tried and true methods. When done right, booklets can do an excellent job of informing people what your business or organization is all about.
When creating a booklet, the first thing to pay attention to is the purpose of the booklet. Do you want it to promote your company, a new line of products or services, or maybe a special event? Is there an appropriate balance between text and images? The contents of your booklet are of key importance, but so is the way you present it.
The colors, design, layout, and content are all major factors in how your booklet is going to be perceived. The paper thickness and finish, as well as the printing quality and binding are equally important. Other than the content, you should also pay special attention to the booklet’s aesthetic look.
Your booklet may be your chance to leave a positive first impression about the company or organization you represent. You have to make sure it looks just as good as what it represents.
Why choose booklet printing projects over digital advertising?
When it comes to getting the word out about the products or services of a business, many companies rely on modern methods. However, in spite of the advantages that come with modern technology, traditional marketing methods still produce better results than digital marketing.
Booklets are a better option than digital advertising in more than just one way. Digital marketing has an abundance of tools and techniques that make setting up a good strategy much more complicated and confusing. When a company uses several digital advertising tools, there’s hardly a way to tell which tool is not doing its job well.
With traditional advertising techniques like booklets, the advantages are far more obvious. Possibly the biggest advantage traditional advertising offers is tangibility. It feels way more authentic and personal than its digital counterpart. It’s true that digital marketing can sometimes offer bigger exposure, but that’s all there is to it.
The biggest downside to digital marketing is the way it is conducted and perceived. The Internet is the biggest channel for digital advertising, and the competition is too high. In order to get the attention of your audience, you always risk overwhelming people with your ads. Besides, many Internet users turn to ad-blocking software, undoing all of your Internet marketing efforts.
The best booklet printing projects solution: Dazzle Printing
Dazzle Printing is an online printing company that offers a wide array of solutions for all your printing needs. At Dazzle Printing, you can print booklets, books, brochures, business cards, catalogs, flat sheets, flyers, magazines, newsletters, postcards, posters, and even rack cards.
With Dazzle Printing, you don’t need to order a large number of booklet copies to make your order worthwhile – the prices are very competitive. You don’t have to wait to get a quote, as you can get an instant quote with the Dazzle Printing calculators. The minimum amount of copies you can order is just 25. After your order is approved, the turnaround time is no longer than four business days.
There are four binding styles to choose from:
- Perfect binding – for documents from 8 to over 300 pages
- Plastic coil binding – for documents from 8 to over 300 pages
- Saddle stitching – for documents from 8 to 80 pages
- Wire-o binding – for documents of any page count
With Dazzle Printing, you can print your booklet printing projects in any size, from 3 x 3 inches to 11 x 17 inches. If you don’t want custom dimensions, there are three standard printing dimensions for booklets:
- 8½ x 11 inches
- 6 x 9 inches
- 5½ x 8½ inches
Dazzle Printing provides a number of options for both the cover page and the inside pages of your online booklet printing project. You can have the cover page printed glossy or matte, in paper thickness of 80#, 100# or 120#. As for the inside pages, you can get them in thickness of 60# and 70# for uncoated text paper, and 70#, 80# or 100# for gloss or matte paper.
Dazzle Printing gives everyone the chance to test out the product quality for free. You can request printing samples free of charge and check out the various paper and binding styles yourself. If you need booklet printing projects printed for your nonprofit organization, Dazzle Printing offers an additional discount of 10%.