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  • Color vs. Black and White Printing: Which Is Better?

    Color Vs. Black And White Printing icon
    Digital Printing, Online Printing

    Which is better — color vs. black and white printing? When it comes to printing a large quantity of marketing collateral or other types of print media, there are many considerations to take into account when sending your project to print. For some, budget constraints may dictate options used, for others, it could be aesthetic or binding options.

    Here at Dazzle Printing, we believe that the most important thing is to ensure that you get a product that you are completely pleased with. This is why our experts have compiled an easy guide to help you decide whether color vs. black and white printing will be better for you.

    What Exactly Are Your Color Scheme Options?

    There are three types of color schemes that you can choose from. First, one color printing. This is the category that black and white printing falls into – while it might seem like two colors, it is actually just black ink on your paper stock.

    Second, spot color printing. This means having a majority one color printing project but with additional colors used to highlight certain elements. For example, you can have all black ink with a sole red heart to highlight that graphic.

    Last, full color printing. This is what is known as colored printing and can reproduce any color that you wish to have in your design.

    color printing evaluation

    What to Consider When Choosing Your Color Palette

    The first thing to consider when choosing your color palette is your audience. Are you planning to use this for your business, commercial distribution, private use, and who is it going to be given to? If you are planning to use this for your business like in business cards, your color palette must match your company branding. For example, if you are a company that specializes in celebratory events like birthdays and weddings, it might be a better idea to go with a brighter and more colorful color palette.

    Another thing to consider is your budget. Yes, one color printing is a cheaper alternative. More importantly, if this is something that will be consistently distributed, will your budget be able to accommodate reprints over the time you plan to use this marketing collateral?

    black and white printing of book

    Color vs. Black and White Printing — Get Quality Printed Materials with Dazzle Printing

    If you are still undecided, sometimes, the best way to go forward is to ask for professional advice. Not only will you be able to get personalized recommendations that best suit your project and your unique objectives, but you can also request a free printing sample package or cost estimates that can affect your decision.

    Making an informed choice is important, especially about color vs. black and white printing. This is why we ensure that our team has efficient and transparent communication channels here at Dazzle Printing. In fact, each client will be assigned their own client service rep to check your final product and provide timely updates. If you are not 100% satisfied with the product you receive, we will either reprint it for you or refund your purchase price fully.

    For more information on our different online printing options and services, contact us today by calling us at 1 800 338 4329.


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