Company brochures are a perfect way of establishing your brand presence and getting your customers familiar with your products and services. Not only are company brochures convenient for your target audience, compared to other promotion methods, they are also comparatively affordable. However, for brochures to be effective, there are several things that you must pay attention to. Read on to find out what are the steps you should take to ensure that you create an effective company brochure that captures the attention of your target audience.
Identifying Your Target Audience for an Effective Company Brochure
One unique factor about brochure distribution is that you are able to choose which groups of people you would like to distribute your brochures to. For example, when using a brochure to promote an upcoming company event, you might choose to distribute them in an area nearest to the event location. This allows you to better identify your target audience. Once you have identified your target audience, conduct research and find out what things would interest them and capture their attention. These are the things that you want to include in your brochure to entice them and make them want to find out more about your products and services.
Tone of Speech
In your brochure, you are encouraged to speak in a tone that speaks directly to your target audience. For example, you might want to use more direct pronouns such as “you” and “your” when addressing the reader, instead of less direct pronouns like “we” and “our”. By speaking directly, your readers will feel more involved and engaged, thereby grabbing their attention and increasing the success rate of your brochure.
Crafting a Layout
Before you begin designing your brochure, be sure to plan and visualize how you would want the final result to appear. For example, you might choose to allocate certain areas for graphic designs and images, or you might wish to position the headlines at the top of the brochure. Subsequently, you should also plan the content you intend to fit into the brochure, so that you don’t run out of space as you finalize the brochure design.
Grabbing Attention for an Effective Company Brochure
After planning the overall design of your brochure, think of how you can make your brochure stand out from the competition. With the abundance of brochures available, most of your target audience might not even bother to take a second glance at your brochure. Remember, they probably have a short attention span, so the first impression counts. As such, you might want to make use of attention-grabbing techniques such as funny and unique taglines or by using stronger colors. Be sure to also highlight the benefits that readers will get when they perform the call-to-action. This will help to grab and retain the attention of readers.