Thinking about using business books for your marketing? If you’re a business owner or executive, you’re constantly looking for new marketing ideas. In an increasingly competitive market, you must make your company stand out with the right branding, advertising, and outreach campaigns. It might surprise you to hear that one of the best ways to market your brand is through one of the oldest forms of communication: printed business books.
Should You Consider Printing Business Books?
Many business owners are aware of e-books and downloadable books. These offer good branding opportunities, but they don’t have the same impact as printed business books. Print books are still outselling electronic books. In the eyes of consumers, nothing beats a printed book they can touch, handle, and keep around. That preference goes for all types, including fiction books, nonfiction books, and business books.
10 Benefits of Printing Business Books
1. Unique Branding
In a digital world, printed business books stand out. You’ll set yourself apart from the competition with a book. Once you’ve written a book, you can regularly update it to reflect trends in your industry and new developments in your business.
2. Credibility
There’s no better way to prove your authority than a book. Printing books for business means you have something important to say about your industry. Furthermore, using a printed book shows a true commitment to quality. You’re willing to express yourself in a permanent form.
3. Lasting Impact
Why do readers prefer print business books? They offer an unmatched reading experience that digital reading can’t touch. In surveys of book buyers, readers often mention how much they enjoy the feel, smell, and physical weight of books. Choosing a print format shows that you genuinely care about creating a lasting, memorable experience for your customers.
4. Ability to Go Deep
Unlike an article or a series of blog posts, a book allows you to explore a topic in depth. You’ll have the space to tell your story in detail. In a book, you can explore your company’s history, vision, and hopes for the future. Going into this type of detail will forge an emotional connection with your readers and build their trust.
5. Longevity
A print book lasts longer than a digital ad or a throwaway flyer. It’s a constant reminder of your commitment to your business vision. Readers can return to it over and over. Many people share books they’ve enjoyed with other people. A book is a long-lasting way to reinforce your message.
6. Distribution Options
When printing books for business, remember, there are many ways to get your books to your clients. You can hand them out as gifts during special events. You can mail them to select customers to thank them for their help, referrals, or continued support. They make excellent corporate giveaways and awards. You can bring books to industry meetings to introduce your business.
7. Deeper Engagement
Readers enjoy taking their time when they read. Books allow them to read at their own pace. Studies have found that people retain information better when they read it in print form than when they read it online. Reading a print book enhances focus and concentration.
8. Increased Referrals
Referrals and word-of-mouth marketing do the work for you. With a print book, referrals will come naturally. People reading your book will talk about it with others, and many of them will share the book. If you’ve written a powerful book, it will get talked about on social media and other media channels.
9. Exclusivity
Receiving a high-quality print book is a treat for any customer. To reinforce the idea of exclusivity, turn your book into a limited or special edition. If you choose this option, hire professional book designers and graphic artists to create a book that stands out for its quality. Markers of a top-quality book include excellent interior design, a beautiful cover, and good paper.
10. Easy Integration
Printing books for business can be part of your overall marketing strategy. Marketing experts often talk about a multi-pronged or multi-channel approach as the key to success. With a book, you can easily integrate printed materials into a campaign that includes digital, social, and other forms of outreach.
How to Create High-Quality Business Books
When printing business books, it’s important to ensure that you produce high-quality books. Create books that enhance your brand and add value to your lineup of marketing products.
Define Your Audience
The first step in printing books for business is defining your ideal reader. Who are you writing for? Defining your specific target audience will help you narrow your book’s focus. Who do you picture as your ideal customer? What topics would they want to read about? How do they want the information delivered?
Maybe your ideal reader would prefer a more visual approach, requiring something more like a picture book. Perhaps they’d appreciate a how-to guide that offers practical pointers. Once you know who you want to reach with your book, you’ll know what style and format to use.
Create Outstanding Content
A high-quality book has high-quality content. The organization, writing, and flow of the book should be outstanding. If you’re not confident about your writing abilities, consider hiring a freelance writer. A good writer can transform your ideas into elegant, engaging prose that readers will enjoy.
Spend time doing the research that backs up your book’s point of view. When printing business books, it’s crucial to present well-sourced information. Business book readers expect your material to include references to solid sources.
Focus on Design
A high-quality business book must have a great cover, high-resolution artwork, and elegant paper. It should also reflect your branding in your choice of colors and images, if you want your book to make a lasting impact,
If your book is primarily visual, spend time and money on finding top-quality images. Hire a professional book designer and a graphic artist. Working together, they’ll find or create the images and illustrations that transform your book into a true work of art.
Incorporate Storytelling
Your business is a story. It has a history full of noteworthy events and a vision for the future. If you want to engage your readers, tell them your story. Share your expertise and your industry knowledge through stories that move them emotionally.
Consider using your customers’ stories, too. Find room to talk about their success stories, contributions to your company’s growth, and insider insights. Offer a glimpse into the personalities that helped shape your business.
Make an Impact with the Right Business Books Launch
Now that you’ve written and printed your book, make sure it makes an immediate impact with the right book launch. Promote it through social media channels, email lists, and paid advertising.
Ask your customers to review the book on Amazon or other sites that sell or recommend books. Reader feedback can also guide future editions of the book. Use their reactions to create revised editions of your book that address their concerns and questions.
Use your book as a marketing tool to get interviews on industry-related blogs, websites, YouTube channels, and podcasts. Authors of business books are popular guests on these sites.
Make Your Business Books Look Their Best
Printing books for business can be a powerful part of your overall marketing and branding strategy. A printed book is a great way to show your authority and make a strong emotional connection with your customers. Produce a high-quality book with engaging content, a great cover, and excellent design.
If you want professional results, work with an experienced printing company like Dazzle Printing. With our commitment to quality, we make sure that everything we print makes an incredible first impression. If you want books that make a serious impact, contact us to learn more about our services.
