Dazzle Printing is an online printing company that focuses on personalized service. Over the years, we have built a thriving business that consistently gets great client reviews. (Check out all of our great 5-star Google reviews.) We are committed to being a business partner our clients can count on.
Like any business in today’s competitive market, we know how important client reviews are. As a customer, you may wonder how we get these great reviews. In this article, we want to take you inside our operations for an in-depth look at:
- The role of printed products in marketing and business
- How we help companies and organizations use professional printing to power their success
- How we get consistently great reviews from customers
Why Print Products Matter
In today’s heavily online and digital world, it’s easy to think that print products don’t matter. They might even strike you as relics of the past. However, print products reign supreme when it comes to marketing.
A study by Bournemouth University found that most people don’t do anything else when they’re reading printed materials, while only 35% said they did the same when reading online material.
The same is true for advertising materials. While most people dislike online pop-up ads, even going as far as to install ad blockers to keep them out, those same people enjoy reading printed advertising. Studies have found that more than half of consumers trust printed ads over online ads when making buying decisions.
Direct Mail Works
The U.S. Postal Service (USPS) has conducted research on the effects of direct mail and other printed materials. In a 2019 study, the USPS found that printed ads were more influential than digital ads for several reasons:
- People spent more time with physical mailers and catalogs.
- They elicited a stronger emotional response.
- Participants had a stronger subconscious desire for products they saw in physical ads than online ones.
- Information in mailers and catalogs was easier to remember.
- Customers were more likely to respond to a mailer or letter than to an e-mail or online ad.
How Can the Right Printing Partner Help Your Company Succeed?
Print production can help you reach your business and personal goals. Here are some of the ways professionally printed products can support your success.
Build Your Brand
Every successful business has an instantly recognizable brand. That brand results from a complete marketing campaign that includes a logo, marketing strategies, and print products. A brand is more than a logo. If you think about a certain brand name, you have a good idea about the kind of person who buys that product. That’s no accident.
Companies do a lot of research to develop a brand that attracts their ideal customer.
How do you build a brand? Think about the words and images your customer is likely to find appealing. You express that brand with everything from brochures to catalogs, business cards, posters, and more.
Using a professional printer ensures your printed materials always look sharp.
Create Cross-Channel Advertising
You may be focused on your online presence, for instance, building your website traffic. You can generate more traffic by including your website name and URL on all your printed pieces, including booklets, postcards, mailers, shipping boxes, and letters. Give your readers good reasons to visit your website with exclusive offers or expanded inventory.
Tell Your Story
You may have heard about “telling a story” as a marketing strategy. It’s more than just a clever buzzword. Businesses that know how to tell a story are those that engage customers in a deep, meaningful way. How do you reach your customers and clients at that level? The best way is with a coordinated campaign of mailers, catalogs, newsletters, and brochures that focus on the ways your product or service enhances their lives.
For an example of this, look at the catalog of a state travel guide or cruise ship brochure. They are great examples of using printed materials to tell a story about the ideal travel opportunity. The beautiful, full-color pictures are just the start. The text makes the reader feel like they’re already there, seeing the sights, enjoying the food, and fully immersed in the experience of being there. People frequently spend hours paging through these booklets and brochures, and the logical next step for many is to call the number and book the trip.
How We Deliver for Our Clients and Get Great Reviews
At Dazzle Printing, we are proud of the reputation we’ve built among our satisfied customers. Our ranking and great reviews are the result of focused dedication to our values of quality work, eco-friendly printing practices, and a responsive, proactive customer service philosophy.
How Do We Get Our Client Reviews?
We get our reviews by asking each customer to evaluate every job on the following criteria:
- Text clarity
- Image and color resolution
- Turnaround time
- Overall product quality
- Availability of customization options
- Customer service
How Do We Maintain Quality Control?
Unlike some other printing companies, we never outsource our jobs or use offshore printing companies. All our printing happens at our U.S.-based shop, and we personally supervise every stage of the production.
We use the most innovative printing techniques and state-of-the-art equipment to ensure consistency. Our printing professionals are some of the best in the business, and we will do whatever it takes to produce beautiful, high-resolution results, whether we’re printing books, newsletters, posters, catalogs, business cards, or manuals.
We are committed to green printing practices as part of this commitment to quality, and our client reviews show that our customers appreciate our efforts.
How Do We Handle Criticism?
Nobody likes bad client reviews, but rarely, we do fail to deliver 100% on our commitment to our customers. When that happens, we know we will hear about it, and we deal with it in an upfront way. We never lie or try to blame anyone else for those times we’ve let down our own exacting standards.
Sometimes, our client reviews include suggestions on ways we could improve our communications and processes. We always take these suggestions seriously and consider new approaches to our services. Although we’ve developed processes that work well for us, we aren’t stuck in our ways. We remain open to innovative ideas, and we welcome constructive criticism.
What Is Our Customer Service Philosophy?
Like any service business, we know that our success depends on our ability to deliver high-quality work and outstanding customer service on every print job. We are a small company that was founded on old-fashioned values like honesty, integrity, and a strong work ethic. We make every customer feel special, because we view each job as an opportunity to prove that we live by those values. Our great reviews show that our clients overwhelmingly appreciate this approach.
How do we put that promise into action? We provide a personal customer service representative (CSR) the client can call for updates at any time. The CSR will walk each customer through the process, answer any questions, and personally check the final product before we deliver it. We provide fast turnaround and a 100% satisfaction guarantee.
It’s also easy to reach us. Customers can call us at our office, email us, or use our online chat function. We are always available to answer questions and offer expert guidance.
How to Write Client Reviews for Us
If you’ve used our print services, please leave us a review. Be sure to include an honest assessment of your experience and include photos of your project. We always like hearing from our customers, and we work hard to ensure all our reviews are great reviews.