Dreaming up the perfect niche for print magazines, designing the layout, developing, writing and sourcing quality content and eventually printing a gorgeous magazine are all part of the steps required to publish a magazine. But selling print magazines is the … Continue reading
Calendars are a popular marketing material because they’re useful, attractive gifts for your customers and professional colleagues. With the right calendar and a good calendar promotion strategy, you can be sure your name and company get looked at every day, … Continue reading
Wondering how to afford printed small business catalogs? Finding ways to successfully reach potential customers can help your small business grow into a big one. A business’s marketing plan might include all kinds of digital and print efforts to connect … Continue reading
Book pricing seems pretty straightforward, but it’s something many authors struggle to get right. Here are some pointers to make sure you get a fair price for your creative work. Why Book Pricing Matters Pricing your book is a delicate … Continue reading
When you self-publish your book, it’s your job to let the world know about it. Unlike traditional publishing houses with in-house publicists and marketing teams, self-publishers are responsible for getting the word out about their projects and themselves as authors. … Continue reading
When you think of paper sizes, you most likely think of legal or letter sizes. In reality, the world of printing runs on many different paper sizes. The most widely used is what’s known as A series paper. A series … Continue reading
Printed materials, including catalogs, flyers, brochures, and printed thank you cards, are essential to marketing any business. People appreciate hearing from your business, and you can use these cards to show your professionalism and good business manners. Keep a supply … Continue reading
In an increasingly digital world, connecting with your market through printed newsletters is a simple way to stand out from your competitors. But printed newsletters are more than just a marketing gimmick to catch your reader’s attention, although they do … Continue reading
An employee handbook is an essential part of your company’s training and orientation. Whether your human resources department is handled by a separate, fully staffed office, or it’s something you handle as a business owner, your ability to manage your … Continue reading
Finishing a paperback novel is a feat for a self-published author and receiving that first shipment of freshly bound books from the printer is an exciting prospect. The task ahead of new authors at this stage now shifts from authorship … Continue reading
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