If you’ve ever looked at a printing spec sheet, you may have seen the symbols 4/0, 4/4, 4/1, 1/1, and 1/0 listed on it. What does this printing jargon mean? Here’s an explanation of these printing jargon terms and tips … Continue reading
With the promise of creating your own income through franchise ownership, the thrill of owning a franchised business is more appealing now than ever before. According to Steve Chambers of Franchising World, interest in franchising is growing as the workforce … Continue reading
Do you have a special interest or hobby? Do you want to share ideas, articles, and artwork with people who share that interest? Zine creation might be for you. Here are some zine printing tips to spark your creativity. What … Continue reading
Teachers are always seeking out new ways to present student work that students, parents, and teachers will love. One way to showcase stellar, meaningful, or significant work might be to display it or send it home with the student. But … Continue reading
A catalog marketing strategy is a sales technique which groups many items together in a printed document called a “catalog”, with the aim of generating direct sales. These catalogs are then handed out at the entrance of the stores or … Continue reading
Despite all the fanfare about digital marketing, especially in the hyper connected era we are living in, the use of print marketing types is still highly beneficial to businesses. For instance, printed marketing types have the potential to capture the … Continue reading
In today’s economy, no one wants to waste money…especially on your direct mail marketing. Our six dos and don’ts of direct mail marketing will ensure that you don’t waste a penny! DON’T: Clutter Your Direct Mail There’s nothing worse than … Continue reading
Looking for creative print marketing? Catching a customer’s eye is becoming more and more difficult as people are inundated with advertisements everywhere they look. Some companies launch huge campaigns featuring celebrities, hit songs, and expensive effects just to try to … Continue reading
Brochures can be great advertising, whether for a product, a business, or a cause, but where should you focus on brochure distribution, and how? In this article, we’ll take a look at a few logical places to try, and some … Continue reading
Posters line the windows of frequently trafficked buildings and brochures are on the counter of nearly every coffee shop; however, not all of these print marketing efforts are successful. Since not everyone is successful with print marketing, one can only … Continue reading
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