Print Marketing Tips

Print Marketing and Posters: A Powerful Combination

Print Marketing and Posters: A Powerful Combination

Posters line the windows of frequently trafficked buildings and brochures are on the counter of nearly every coffee shop; however, not all of these print marketing efforts are successful. Since not everyone is successful with print marketing, one can only assume that there are certain “rules” that must be followed in order to achieve success.

Marketing to Seniors with Catalog Printing

Marketing to Seniors with Catalog Printing

Most people have heard the buzz about technology’s role in marketing. In fact, many highly respected marketing professionals have made predictions concerning social media’s potential overtaking of more traditional marketing styles. While the technology marketing hype may have some accuracy, it cannot be assumed that direct mail and other traditional marketing strategies are “fizzling out” completely.

Which Is More Effective: Email Newsletters or Print Newsletters?

Which Is More Effective: Email Newsletters or Print Newsletters?

Print newsletters may have been temporarily abandoned for the very short-lived promise of social media marketing, but many business owners and marketing firms are once again revisiting this powerful marketing tool. With their more informative, less sales-pitchy style, newsletters dominate when it comes to reaching customers and potential clients. But which is more effective: email newsletters or direct-mail print newsletters?