In today’s economy, no one wants to waste money…especially on your direct mail marketing. Our six dos and don’ts of direct mail marketing will ensure that you don’t waste a penny!
Catching a customer’s eye is becoming more and more difficult as people are inundated with advertisements everywhere they look. Some companies launch huge campaigns featuring celebrities, hit songs, and expensive effects just to try to break through all of the advertising noise.
Brochures can be great advertising, whether for a product, a business, or a cause, but where should you focus on brochure distribution, and how? In this article, we’ll take a look at a few logical places to try, and some tips for maximizing your impact.
Posters line the windows of frequently trafficked buildings and brochures are on the counter of nearly every coffee shop; however, not all of these print marketing efforts are successful. Since not everyone is successful with print marketing, one can only assume that there are certain “rules” that must be followed in order to achieve success.
Promotional posters have so many uses in a business that it is easy to overlook how effective they can be in helping boost your business. Are you looking for ways to use promotional posters for your business? Consider these five uses for promotional posters in your business:
So, you’ve decided to take the plunge and start a new magazine. After months of rigorous planning around your content and distribution, and carefully completed magazine printing, it’s finally time to start thinking about how your magazine launch to an eager target market.
Most people have heard the buzz about technology’s role in marketing. In fact, many highly respected marketing professionals have made predictions concerning social media’s potential overtaking of more traditional marketing styles. While the technology marketing hype may have some accuracy, it cannot be assumed that direct mail and other traditional marketing strategies are “fizzling out” completely.
Print newsletters may have been temporarily abandoned for the very short-lived promise of social media marketing, but many business owners and marketing firms are once again revisiting this powerful marketing tool. With their more informative, less sales-pitchy style, newsletters dominate when it comes to reaching customers and potential clients. But which is more effective: email newsletters or direct-mail print newsletters?