Category Archives: Print Marketing Tips
Confusing Printing Jargon: What Does 4/0, 4/4, 4/1, 1/1, and 1/0 Mean?
If you’ve ever looked at a printing spec sheet, you may have seen the symbols 4/0, 4/4, 4/1, 1/1, and 1/0 listed on it. What does this printing jargon mean? Here’s an explanation of these printing jargon terms and tips … Continue reading
Posted in Digital Printing, Print Marketing Tips
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Franchise Printing: Creating an Impressive Marketing Guide for Franchisees
With the promise of creating your own income through franchise ownership, the thrill of owning a franchised business is more appealing now than ever before. According to Steve Chambers of Franchising World, interest in franchising is growing as the workforce … Continue reading
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Guide to Dazzling Zine Creation
Do you have a special interest or hobby? Do you want to share ideas, articles, and artwork with people who share that interest? Zine creation might be for you. Here are some zine printing tips to spark your creativity. What … Continue reading
Posted in Magazines, Print Marketing Tips
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5 Reasons to Create Classroom Anthology Printing
Teachers are always seeking out new ways to present student work that students, parents, and teachers will love. One way to showcase stellar, meaningful, or significant work might be to display it or send it home with the student. But … Continue reading
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Catalog Marketing Strategy: Steps to Creating a Successful Strategy
A catalog marketing strategy is a sales technique which groups many items together in a printed document called a “catalog”, with the aim of generating direct sales. These catalogs are then handed out at the entrance of the stores or … Continue reading
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Print Marketing Types That Could Benefit Your Business
Despite all the fanfare about digital marketing, especially in the hyper connected era we are living in, the use of print marketing types is still highly beneficial to businesses. For instance, printed marketing types have the potential to capture the … Continue reading
Posted in Online Printing, Print Marketing Tips
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6 Do’s and Don’ts of Direct Mail
In today’s economy, no one wants to waste money…especially on your direct mail marketing. Our six dos and don’ts of direct mail marketing will ensure that you don’t waste a penny!
Get Their Attention with Creative Print Marketing
Catching a customer’s eye is becoming more and more difficult as people are inundated with advertisements everywhere they look. Some companies launch huge campaigns featuring celebrities, hit songs, and expensive effects just to try to break through all of the … Continue reading
Brochure Marketing: Where to Distribute a Brochure
Brochures can be great advertising, whether for a product, a business, or a cause, but where should you focus on brochure distribution, and how? In this article, we’ll take a look at a few logical places to try, and some … Continue reading
Print Marketing and Posters: A Powerful Combination
Posters line the windows of frequently trafficked buildings and brochures are on the counter of nearly every coffee shop; however, not all of these print marketing efforts are successful. Since not everyone is successful with print marketing, one can only … Continue reading
