Digital Printing
Print Marketing Campaign: How to Measure the Effectiveness
How do you measure the effectiveness of your print marketing campaign? Data collection is a critical tool in today’s world and companies of every size and industry utilize data in some form or fashion every day. The data provides critical … Continue reading
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Corporate Manuals: 10 Keys for an Effective Manual
Businesses of all sizes use corporate manuals to support or enhance training for their employees. And while huge corporations may have a standard business manual that is updated regularly by HR or other departments within their company, many midsize and … Continue reading
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Real Estate Marketing: Effective Print Products
Real estate professionals know that real estate marketing goes a long way in building your business. But real estate marketing strategies need to be smart and provide a high return on their investment. So we have rounded up the best … Continue reading
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Playbill Booklet Printing: Spotlight on Tick,Tick…Boom!
This playbill booklet printing project was printed for the musical Tick, Tick…Boom!, which is a musical by Jonathan Larson, the creator of Rent. The booklet contains a letter from the director, a list of musical numbers, cast bios, pit bios, … Continue reading
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Short Run Printing: 5 Benefits
Let’s evaluate how short run printing can benefit a self publishing author. One of the benefits of self-publishing your own book is that you are in charge of how and when it is printed. But along with that choice comes … Continue reading
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Understanding Effective Paper Weight and Thickness Measurements
Paper weight plays a large role in how your printing project will ultimately look and feel. The obvious heaviness of a laminated book cover paper is in stark contrast to the seeming featherweight of some book pages that appear to … Continue reading
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Guide to Dazzling Children’s Book Design
Design matters in any book, and it’s even more important when you’re talking about a children’s book. With a children’s book design, you should follow specific guidelines, but there’s still lots of room for creativity and originality. Following are some … Continue reading
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Should You Use Coated Paper or Uncoated Paper?
When you print your materials, you have a choice between coated paper, also known as gloss or matte paper, and uncoated paper. Each comes in various weights and brightness levels. Your choice will determine how your printed documents look and … Continue reading
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Confusing Printing Jargon: What Does 4/0, 4/4, 4/1, 1/1, and 1/0 Mean?
If you’ve ever looked at a printing spec sheet, you may have seen the symbols 4/0, 4/4, 4/1, 1/1, and 1/0 listed on it. What does this printing jargon mean? Here’s an explanation of these printing jargon terms and tips … Continue reading
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Franchise Printing: Creating an Impressive Marketing Guide for Franchisees
With the promise of creating your own income through franchise ownership, the thrill of owning a franchised business is more appealing now than ever before. According to Steve Chambers of Franchising World, interest in franchising is growing as the workforce … Continue reading
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